Monday, October 17, 2005

£80bn?

Stories (sky, ananova) are around reporting that tourism is now worth £80bn to the UK economy. This comes from a British Hospitality Association report. Amusingly the big story is that official statistics show that touirsts spent (in 2004) £75bn but this report shows it to be £81.5 bn - so by rounding off to £80bn most newspaper editors are deducting about a quarter of the story, which let's be honest is not a big one.

The sky story is also quite amusing in that it basically says "we thought tourism spending had fallen in 2004, but these new figures show that it increased!". If you change the way we count tourists every year, we can grow grow grow!!!


Also, other interesting BHA documents:
Top 10 Issues in 2005
Info on the new branding scheme for 2006

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